Premier Auto Group: Multi-Channel Lead Nurturing
Brief project description (6 bullet points):
● Deployed SMS-first response system contacting leads within 60 seconds
● Integrated with dealership CRMs and test drive scheduling calendars
● Built automated follow-up sequences across SMS, email, and voice
● Created lead scoring algorithm for hot vs. cold buyer identification
● Added after-hours lead handling (8 PM – 8 AM & weekends)
● Implemented cross-dealership lead routing based on inventory and proximity
Project overview: Premier Auto Group suffered from 3-hour average response times and inconsistent follow-up across five dealerships. ActionOne.ai deployed an SMS-first AI system that responds within 60 seconds, schedules test drives automatically, and nurtures leads across multiple channels. The group achieved a 62% SMS response rate and increased showroom visits by 40%. ActionOne helped save 25 salesperson hours weekly and capture 30% of after-hours leads that were previously abandoned.
Process and Key Outcomes:
One sentence: ActionOne.ai helped Premier Auto Group respond to leads 180x faster, achieve 62% SMS response rates, and increase showroom traffic by 40% across all five locations.
One paragraph: ActionOne.ai began by auditing lead response processes across Premier’s five dealerships, identifying that response times varied from 15 minutes to 3 days. After building SMS-first conversation flows for each brand, integration with dealership CRMs and scheduling calendars took two weeks. Following a phased rollout, full deployment across all locations was completed in week six. After four months, average response time dropped from 3 hours to 1 minute, SMS response rate reached 62%, and test drive bookings increased by 40%. After-hours lead capture improved from 30% abandoned to 85% contacted within 30 minutes. Salesperson hours spent on manual follow-up fell by 25 hours weekly, allowing more focus on closing.
Summary: ActionOne.ai helped Premier Auto Group respond 180x faster, capture 85% of after-hours leads, and increase showroom visits by 40% while saving 25 salesperson hours weekly.
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